Founded by design enthusiast Mongo Tywakadi, the brand draws its name from the Nguni languages of Southern Africa. Loosely translating to “It is about you”, the name is a reminder that strength, beauty, and potential already live inside every woman, waiting to be ignited and exhibited.

Each piece is meticulously crafted in South Africa, by skilled artisans and craftspeople, with the intention of empowering women to embody their highest potential. Our mission is to accompany every woman with refined design on her journey of becoming.